Most Europeans would be loathe to travel the United States merely to play roulette, even when it comes to visiting Las Vegas and the spectacle known as “The Strip.” Government officials in Atlantic City, however, aren’t so sure that international travellers have entirely counted out the United States as a roulette destination. In fact, they’re betting on the fact that people from all across the planet would love nothing more than to visit this seaside destination and experience its unique take on gambling.
Then again, this may be Atlantic City’s last hope for real revitalization of its casino scene. Though European casinos are thriving, the east coast’s number one tourist destination for fixed-odds machines and table games is suffering from heightened domestic competition and a lack of foreign visitors. At least for now.
Blanketing the Digital Airwaves with Marketing Material
Starting in January, Internet users in both the United States and abroad will notice something about their online experience: It seems to speak very highly of Atlantic City. That’s the gist of an announcement by local tourism officials who are officially launching the city’s first multi-pronged, contextual, social media attack on marketing in the current decade.
In an attempt to bring in a larger number of high rollers, many of whom play table games like roulette, the casino resort on the Atlantic Ocean is specifically targeting avid gamblers in Canada, the United Kingdom, and Germany. This is due largely to proximity and interest: These three countries have significant numbers of gamblers, and they all have direct flight connexions with nearby airports including Philadelphia International and Newark International.
Is it Worthwhile? For Many Gamblers, It’s a Trip Worth Taking
Atlantic City is no Las Vegas, but it’s certainly a breath of fresh air when compared to the European and Canadian roulette scenes. In the summer, the resort is full of tourists from all across the United States and around the world. Casinos bustle, famous players take seats at roulette tables, and the stakes are high. Though an unconventional choice, Atlantic City’s international marketing efforts just might be the answer to its long history of suffering within the expanding American gambling market.
